The following criteria are applied in ranking* our Top 100 brands:
- The maturity of the brand in the market and quality of marketing
- The size of the franchise network both in terms of number of outlets and investment value
- The competitiveness and trends within the relevant industry
- Funders' appetite for financing franchisees of the brand
- The experience and reputation of the franchisor management team
- Franchisor financial stability
- Compliance with the Consumer Protection Act (CPA)
- Franchisee tenure versus closures
- Franchisee recruitment approach
- Level of franchisee support provided by the franchisor
- Potential for network growth
- Ongoing brand and business system innovation
*The ranking does not indicate the level of importance assigned to the criteria.