Cash Converters 2025
ABOUT CASH CONVERTERS
The Cash Converters’ story began in 1984 in Perth, Western Australia, when founder Brian Cumins recognised an opportunity to create a modern retail store where customers could buy and sell quality second-hand goods.
Fast forward to 1994, the Cash Converters story expanded to Southern Africa, thanks to the vision of Richard Mukheibir, now CEO, and Peter Forshaw, now CFO. These pioneers of international franchising introduced South Africans to the Cash Converters brand as part of their efforts to bring globally successful franchises to the region.
Today, Cash Converters Southern Africa holds the master franchise license for sub-Saharan Africa and continues to offer a unique franchise opportunity for aspiring entrepreneurs.
MEET THE TEAM
RICHARD MUKHEIBIR
CEO
Richard is the quintessential entrepreneur: a dynamic, driven businessman with experience across many sectors. His leadership style is inclusive, intuitive and infused with his personal value system of hard work, trust and honesty. As the co-founder of the Southern African business, he is responsible for operational growth and sustainability.
PETER FORSHAW
CFO
Co-founder Peter is a chartered accountant with extensive financial and franchising experience. He’s also a gifted business strategist with an irrepressible creative streak. He’s been instrumental in evaluating franchisees' financial positions and investigating various alternative methods of financing new businesses.
OUR CULTURE & VALUES
Our values are the cornerstone of everything we do. They guide our actions, shape our culture, and define the way we conduct business. We believe so strongly in these principles that our philosophy is simple: hire for values, train for skills.
In our industry, values are what set us apart from our competitors. They create a strong foundation for trust, excellence, and long-lasting relationships.
Our business is guided by these core values: Passion, Professionalism, Integrity, Respect, and Collaboration.
OUR FRANCHISE OFFERING
Cash Converters offers a robust business opportunity designed to help entrepreneurs succeed within a globally recognised and trusted brand. With over 90 stores across Southern Africa, Cash Converters has established a trusted footprint in the region's pre-owned goods and financial services market. Our business model provides multiple revenue streams, ensuring consistent income for franchisees.
YouTube link: https://youtu.be/qKJHEmmOf80?si=9vj3qsZhhJa2iQjT
PRODUCTS & SERVICES
SELLING QUALITY SECOND-HAND GOODS
Cash Converters has proudly served South Africa for over 30 years, offering innovative solutions to help our customers Make Life Happen. As a trusted leader in the second-hand retail and financial services industry, we specialise in the buying and selling of quality pre-owned goods and providing tailored financial solutions, including secured and unsecured loans.
MARKET TRENDS & TARGET MARKET
Cash Converters serves a wide range of customers, primarily focusing on individuals who are looking for value in both pre-owned goods and financial services.
FRANCHISEE CRITERIA
The ideal franchisee should have a strong desire to own and operate their own business, aligned with the core Cash Converters values. Previous business experience is preferred, whether running your own or working in someone else’s business. Franchisees should bring abundant energy, as Cash Converters stores require dynamic individuals. People skills are crucial, as success depends on building strong relationships with customers, suppliers, and staff. Additionally, initiative and self-motivation are key to thriving in this business.
ESTABLISHMENT COSTS
Establishment cost
R 2.6 million (Including VAT)
Joining fee:
R 172,500.00
Working capital:
R 1,415, 245
TOTAL set-up cost:
R 4.2 million (Incl VAT)
TOTAL set up cost = Establishment Cost + Joining Fee + Working capital
Own cash contribution requirement:
50%
LOCATION REQUIREMENTS
The ideal location for any of our stores is a strip mall, with ample parking near to an anchor tenant and the option to have split entrances for our Buy Shop our Retail Floor.
STAFFING REQUIREMENTS
Each store employs a team of 8 to 10 skilled staff members.
TRAINING
Cash Converters provides comprehensive, ongoing training and full-time support at every stage of the franchise journey, ensuring franchisees achieve their business goals. From the pre-opening phase to the mature stage, training is tailored to guide franchisees through key milestones, including launching, breaking even, growing, and operating as a well-oiled, profitable business. This structured approach ensures that franchisees are equipped to succeed and build a meaningful, long-term venture.
FRANCHISOR SUPPORT
Besides the initial on-boarding, all franchisees have access to a highly skilled team of specialists, who provide ongoing access to knowledge, tools and experience. The Head Office team also helps with everything from site inspection to accounting, marketing and more.etwork also includes existing franchisees who have ‘walked the walk’ and can offer advice based on their own experiences.
AVAILABLE LOCATIONS
We have sites available across South Africa. We are a franchisee led brand – we’ll find a site convenient to the franchisee.
TERMS OF AGREEMENT
Agreement term
Management services / royalty fee:
Marketing fee:
10 Years
This information is available upon request.
This information is available upon request.
